With the continuous increase of people's economic income, the idea of skin care and beauty has gradually been recognized by people. In the past, the main consumers of beauty products were only women. Now, they have expanded to men's groups. According to the National Bureau of statistics, the market size of men's skin care products increased from 2.251 billion yuan in 2012 to 5.293 billion yuan in 2017, with an average annual growth rate of over 18%. More and more strong purchasing power, constantly promoting the rapid development of beauty products market.
It is believed that everyone has noticed that there are more and more brands of beauty products. According to the data of the State Drug Administration, by the end of June 2019, there are about 4933 enterprises with cosmetics production qualification in China. At the same time, there are more and more kinds of skin care: Ocean skin care, natural plant skin care, Chinese herbal medicine skin care. Of course, there are many fake brands and products.
Fake beauty brands and products are devouring the market. On the one hand, they damage the interests of consumers, and even the health of consumers. On the other hand, they damage the image and reputation of genuine product manufacturers. Therefore, anti-counterfeiting has become an important work of the government and business. Policies and regulations have been implemented, penalties for illegal acts such as manufacturing counterfeit goods have been increased, and enterprises have applied new technologies to increase the difficulty and cost of counterfeiting.
Laser marking technology is a kind of anti-counterfeiting technology adopted by many manufacturers. It is mainly used to mark the surface of cosmetic product packaging bottle (box) by laser beam, so as to engrave trademark, barcode, two-dimensional code, production date and other information. On the one hand, the mark is clear, and it will not fade or fall off for a long time. On the other hand, it can effectively trace back and solve the problem of anti-counterfeiting and anti fleeing, so that beauty products are real beauty, not "fake" beauty. Laser marking technology is to eliminate the fake and save the real for cosmetics.